Privacy Policy

Last updated: 12 June 2026

1. Introduction

This Privacy Policy explains how Whyteluxe collects, uses, stores and protects your personal information when you visit our website, join our waitlist, contact us, or interact with us online.

Whyteluxe is committed to protecting your privacy and handling your personal information with care, transparency and respect.

For any questions about this Privacy Policy or how your personal information is used, please contact us at contact@whyteluxe.com.

2. Who we are

Whyteluxe is a London based handbag brand.

For the purpose of data protection law, Whyteluxe is responsible for deciding how and why your personal information is used.

Contact email: contact@whyteluxe.com

3. Personal information we collect

When you join the Whyteluxe waitlist, we may collect the following information:

Your first name
Your email address
Your Instagram handle, if you choose to provide it
Your colour preference, if you choose to answer this question
Any other information you choose to share with us through the waitlist form or contact form

We do not ask for sensitive personal information through our waitlist form.

4. How we collect your information

We collect personal information when you:

Join the Whyteluxe waitlist
Complete a form on our website
Contact us by email
Interact with our brand online
Sign up to receive launch updates, private previews or early access emails

5. How we use your information

We use your personal information to:

Add you to the Whyteluxe waitlist
Send you launch updates
Send you private previews and early access information
Share brand updates connected to the Whyteluxe launch
Understand customer preferences, such as colour interest or product interest
Respond to your enquiries
Improve our website, communication and launch planning
Keep a record of your marketing preferences

We will not sell your personal information.

6. Our lawful basis for using your information

Where you sign up to receive Whyteluxe updates, we rely on your consent to send you marketing emails.

You can withdraw your consent at any time by unsubscribing from our emails or contacting us at contact@whyteluxe.com.

We may also use your information where necessary for our legitimate interests, such as managing our waitlist, responding to enquiries, understanding customer interest and improving our website. We will only do this where your rights and interests do not override our own.

7. Marketing emails

If you join the Whyteluxe waitlist, we may send you emails about:

The Whyteluxe launch
Private previews
Early access
Product updates
Brand news
Waitlist related announcements

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us at contact@whyteluxe.com.

We will not continue sending you marketing emails if you withdraw your consent.

8. How long we keep your information

We will keep your personal information for as long as you remain subscribed to the Whyteluxe waitlist or email list.

If you unsubscribe, we will stop sending you marketing emails. We may keep a limited record of your email address to make sure we do not contact you again after you have opted out.

We will not keep your personal information for longer than necessary.

9. Who we share your information with

We may share your personal information with trusted service providers who help us operate our website, manage our waitlist, send emails, store data or understand website performance.

These may include:

Website hosting providers
Email marketing platforms
Form and waitlist tools
Analytics or website performance tools
Professional advisers, where necessary

We only share personal information where it is necessary and appropriate.

We do not sell your personal information.

10. International transfers

Some of the tools and service providers we use may process personal information outside the United Kingdom.

Where this happens, we will take reasonable steps to make sure your personal information is protected in line with applicable data protection law.

11. Cookies and website analytics

Our website may use cookies or similar technologies to help the website work properly, understand visitor behaviour and improve the user experience.

If we use non essential cookies, we will provide clear information and, where required, ask for your consent.

12. How we protect your information

We take reasonable steps to protect your personal information from loss, misuse, unauthorised access, disclosure or alteration.

However, no website or online service can be guaranteed to be completely secure. You are responsible for making sure any information you send to us is accurate and shared through secure channels where possible.

13. Your rights

Under UK data protection law, you may have the right to:

Access the personal information we hold about you
Ask us to correct inaccurate information
Ask us to delete your personal information
Ask us to restrict how we use your personal information
Object to certain uses of your personal information
Ask for a copy of your personal information in a portable format
Withdraw your consent at any time where we rely on consent

To exercise any of these rights, contact us at contact@whyteluxe.com.

14. Complaints

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, which is the UK data protection regulator.

15. Children’s privacy

The Whyteluxe website and waitlist are not intended for children.

We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete it.

16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.

Any updates will be posted on this page with a new “Last updated” date.

17. Contact us

If you have any questions about this Privacy Policy or how Whyteluxe uses your personal information, please contact contact@whyteluxe.com.